Email Marketing

Get in front of buyers who are already active

Your equipment, auction, tooling, or MRO products, placed directly into the inbox of shop owners and dealers who are actually looking to buy.

Build Your Send →

New advertisers: your first dedicated send is free, up to 30,000 contacts.

Who This Is For

Not just machine dealers. If your customer is a shop owner or manufacturer, this list already reaches them.

  • Dealers and auction houses promoting their own inventory or an upcoming sale
  • Tooling, MRO, and parts suppliers reaching working shop floors
  • Any business whose customer is a machine shop, fabricator, or manufacturer
  • 70,000+ engaged subscribers, actively buying, selling, or sourcing equipment
What Your Ad Actually Looks Like

Your business appears as a native card in our email, same format as our machine listings, so it reads as content, not a banner.

Featured machines for sale

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2024 Haas UMC-750

2024 Haas UMC-750

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More info here
Pricing

Shared placements or a dedicated send of your own, pay as you go.

Shared Placement
One of several cards in a regular send
$75Starting per send
Pricing by position:
  • Top banner: $200 intro, $400 standard (1 position, full-width)
  • Row 1: $150 intro, $300 standard (2 positions available)
  • Row 2: $100 intro, $200 standard (2 positions available)
  • Row 3+: $75 intro, $150 standard (2 positions available)

Introductory rates apply to your first 2 sends or 60 days. We will notify you before any increase, no surprises.

Dedicated Send
Your business alone, no other sponsors
$500Starting per send
First send free, up to 30,000 contacts
What's included:
  • The entire email is yours, no shared attention
  • Feature multiple machines, an auction, or a full catalog
  • Best for a major auction or a large inventory push
  • Content and send date are coordinated with you directly

You approve the final email before it goes out, no surprises. Reaches up to 75,000 contacts, scaled to your placement.

Pick Your Date & Reserve →

Choose your audience size or a shared spot, see open dates, and reserve free.

Compliance

All paid placements are labeled "Sponsored" within the email, in line with FTC disclosure guidelines for native advertising. This protects both parties and keeps our list trustworthy, which is what makes it valuable to advertisers in the first place.

Reserve a Placement